Privacy Policy

We are Number Sense Maths Ltd. We are a limited company registered in England and Wales, with company number 10882566 (“Number Sense Maths”, “our”, “we”). We operate a service that allows you and your school to access educational materials which we make available through our website at (“the Service”).

We take protecting your privacy very seriously, this privacy policy sets out how we collect, process, use, share and protect data that identifies or is associated with you or your school (“personal information, personal data”). Before accessing our Service we ask that you read our privacy policy carefully and be aware of the implications of this policy. Any changes we make to our privacy policy in the future will be posted on this page and where appropriate notified to you by email.

1. Personal information collected, processed and used

1.1 Below is a table to inform you clearly of:

  • The personal information we collect on registration
  • The purposes for processing
  • The lawful basis for processing

1.2 Where legitimate interest is the lawful basis of processing your personal data, the legitimate interests we are pursuing are as follows:

1.2.1 Providing you any products or services you have requested;

1.2.2 Analysing your use and measuring the effectiveness of our services to better understand how they are being used so we can improve them and engage and retain users;

1.2.3 Sending you information about our products, events and services, special offers and similar information (where your consent is not required);

1.2.4 To enable and support our recruitment of employees and sub-contractors;

1.2.5 Analysing your use of our services and interaction with our communications, to tailor and customize our services and marketing communications;

1.2.6 Diagnosing problems in our services;

1.2.7 Conducting surveys and market research about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (unless we need consent to undertake such surveys, in which case we will only do this with your permission);

1.2.8 Investigating and responding to any comments or complaints that you may send us;

1.2.9 In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with legal process or litigation).

1.3 Where contractual and legal obligations are the lawful basis of processing your personal data, the consequence of failing to provide your personal data will be that we are unable to provide our service to you.

1.4 We may process information relating to you where this has been provided by an employer or colleague. To illustrate, your employer or colleague may have provided us with your work contact details so that we can communicate with you and set up your account. In this instance we will provide you with the appropriate details from where we obtained your personal data in accordance with data protection laws.


2. Information sharing

2.1 As required in accordance with how we use it, we will share your personal information with the following:

2.1.1 Our employees: to enable them to process your data;

2.1.2 Service providers and advisors:Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services;

2.1.3 Purchasers and third parties in connection with a business transaction.Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business;

2.1.4 Law enforcement, regulators and other parties for legal reasons. Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms and Conditions of Service; and/or (c) protect the rights, property, or safety of Number Sense Maths, our users or others;

2.1.5 Overseas Transfers: The personal data you provide may be transferred to countries outside the European Economic Area ('EEA') that do not have similar protections in place regarding your data and restrictions on its use as set out in this Privacy Policy. However, transfers outside of the EEA will be protected by us imposing appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission to ensure the security of your data or via, independent privacy schemes approved by regulators (like the US ‘Privacy Shield Scheme). The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein. By submitting your data, you consent to these transfers for the purposes specified above.


3. Use of cookies and stored device data

3.1 A cookie is a small text file that is downloaded onto a computer or smartphone when the user accesses a website. It allows the website to store and retrieve information about how the device is using the website.

3.2 The Number Sense Maths website uses cookies and stored device data for the following purposes:

3.2.1 To ensure the correct technical functionality of the services we provide and optimise global performance - for example, to help you find the most relevant content and get that content to you quickly and accurately;

3.2.2 To maintain website security, prevent website abuse and ensure legislative/regulatory compliance - for example, to prevent cyber-attacks;

3.2.3 To compile, and enrich, internal business data regarding website traffic and activity - for example, to help us to understand our most popular website pages, visit sources and time-of-day traffic;

3.2.4 To help to improve our services to you and better meet your future needs - for example, to understand your needs and preferences so as to improve your website experience.

3.3 If at any point you wish to withdraw consent for the use of cookies you can clear these from your browser by clearing your website history and configure your browser to block cookies. Some of our website features may not function correctly and/or you may not receive the best website experience if you disable/do not consent to the use of cookies.


4. How We Protect Your Personal Data

4.1 We keep your personal information no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests. For more information on our Data Retention policy please contact us via [email protected]

4.2 We have put in place a number of security procedures and technical organisational measures to safeguard your personal data. These measures are reviewed regularly and updated when necessary in order for us to meet business needs and in accordance with changes in technology and regulatory requirements.

4.3 We will use all reasonable efforts to safeguard your personal data. However, you should be aware that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which is transferred from you or to you via the Internet.


5. Your Rights Under Applicable Data Protection Law

5.1 Your rights in respect to how we process your personal data are set out in the table below. Please note that some of these rights only apply in certain circumstances.

Your Rights

Information Commissioner’s Office (ICO) Guidance

The right to be informed about the collection and use of your personal data.

The right to have inaccurate personal data rectified or completed if it is incomplete.

The right to have your personal data erased in certain circumstances.

The right to object to the processing of personal data in certain circumstances.

The right to request the restriction or suppression of your personal data

The right to access your personal data.

The right to obtain and reuse your personal data for your own purpose across different services.

The right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office.


6. Sale Of Business

6.1 If Number Sense Maths Ltd. is sold or integrated with another business your personal data may be disclosed to our advisers, or any prospective purchasers and their advisers, and will be passed on to the new owners of the business.


7. Your Consent

7.1 By using or interacting with our service you are consenting to:

7.1.1 The use of cookies and other technologies;

7.1.2 The transfer of your data outside of the country where you live;

7.1.3 The transfer of your data outside of the European Economic Area;

7.1.4 The collection, use, sharing, and other processing of your information as described in this Privacy Policy.

7.2 In each case, you consent to the processing of data by Number Sense Maths Ltd., as data controller. If you don't agree with the terms of this Privacy Policy, then please don't use our service.

7.3 Where the lawful basis of processing your data is consent, you have the right to withdraw your consent at any time. To withdraw your consent, please contact us via [email protected].


Any changes we make to our privacy policy in the future will be posted on this page and where appropriate notified to you by email.


Last updated 9/12/19